Creating the name for your small business was probably difficult, but it was also likely a warm-up for creating a logo. After all, it’s a process that involves one part science, one part art, and one part good business sense.
After completing the design, you may wonder if you should trademark it. Although avoiding the process may seem like a good idea, there are other valid reasons to protect your brand.
Why Does Your Logo Matter?
Getting into the legal world can be a bit overwhelming, especially if you’re new to the area. However, it’s also important to remember that your logo can help establish your brand and make you stand out from the crowd. According to Tailor Brands, your logo can help establish a strong identity for your business.
Your logo is the main foundation to your brand and can help communicate everything you’re about. It can help you stand out from your competitors by using its colors and design.
A well-designed logo can also help attract attention and make an impression. If you’ve conducted market research, you’ll likely have a good idea of balancing the subtle and the noticeable to make your name and logo seem like one.
Difference Between Trademarks From Copyrights
If you’re having difficulty understanding the difference between a trademark and copyright, then this article will help.
Although both provide legal protection, copyright and trademark are not the same. According to LegalZoom, copyright pertains to works of art, music, and creative writing. However, if you’re more inclined to protect your intellectual property, you may consider registering copyright for any materials you produce. A trademark is an intellectual property registered by the US Patent and Trademark Office. It can be used on various products and services, such as words, phrases, and logos.
The tiny but powerful symbol of a trademark can help protect your intellectual property and send a powerful message to those who might be thinking of hijacking it. Without a strong and lasting trademark, others might be able to copy and use your brand.
Difference Between Common, State, & Federal Law
Although some companies might try to use a generic symbol in their logo to protect their intellectual property, that is not the same as going through the proper process to get a federal trademark. For small businesses, this type of protection is usually enough to protect them from unauthorized use. However, going the total distance and registering a federal trademark is the best way to protect your brand.
Another type of protection commonly used is filing for a state trademark, which can be done through the secretary of state’s office. However, this type of protection can only be granted in the state where it was filed.
A federal trademark, which can be granted through the US Patent and Trademark Office, provides national protection. Even if your business’ scope extends to the state line, you might consider registering a federal trademark to protect it from potential competitors.
The advantages of registering a federal trademark are numerous, such as its ability to protect you from unauthorized use and the possibility of suing those who use a similar domain name.